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3 Video Marketing Tips for Generating Quality Leads.
April 22, 2020
3 Tips for Successful Online Video Marketing.
There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. Once you record your video, follow these tips to make sure it reaches your core audience and gets the views it deserves.
Online video marketing is attractive to many businesses today for numerous reasons. Making videos and posting them online is fairly inexpensive.
Plus, online videos stay online forever. If you spend the money to record once, your video could still be getting views a year from now. In addition, social media sites and video go hand in hand and most sites encourage video posting and sharing. The viral video opportunities are endless when you use the right strategies to create and post your videos online. If you’re new to video, or have been thinking about flipping on your camera for the first time, here are some tips and strategies to get you going.
#1: Make your title count:
Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching.
#2: Provide excellent content:
Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand.
#3: Include your URL in your video:
When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video.